An alternative to hustle

No one wants to be hustled. To be pitched and pushed and most of all, pressured into buying something. Hustle culture has been around for a long time, but the internet–and new forms of it in particular–seems to amplify the feeling.

Three elements of hustle stand out for me:

  • The reality of what’s on offer can’t match the hype, and so it feels false.
  • The pitch can’t succeed on merit, so social pressure is used instead.
  • The pitch is made in the wrong place at the wrong time, without earning permission. We wouldn’t miss it if it weren’t there.

The folks at Akimbo (an independent B corp) have been quietly building a series of interactive workshops that help people build value and show up in the marketplace without hustle. By doing good work that you can be proud of.

Here’s what they’ve got coming up:

The flagship altMBA has already helped more than 5,000 people transform their careers and their lives. The Regular Decision Deadline is tomorrow, May 4th for altMBA’s July 2021 session.

Ramon Ray’s The Small Business Workshop starts tomorrow, May 4th, and you can enroll now. It’s back for its third session.

Real Skills, a one-day non-conference is happening on May 14th (tickets available now). No speakers, no Powerpoints, simply small-group interaction designed to change the way you and your team create possibility. This is the fifth session, and many people have done it more than once.

The Creative’s Workshop, session four, starts in a few weeks and enrollment is open now. In this workshop (which led to my book The Practice), you’ll learn to find your voice and ship work you care about. Now in its fourth session, participants have been amazed at how deep and wide this work can go, and how powerful the connections created within cohorts can be.

And bestselling author Bernadette Jiwa is back with the seventh session of the Story Skills Workshop. This is an essential foundation for anyone seeking to be heard, to make a difference and to engage with people to make change happen. Bernadette’s breakthrough approach is proven to be effective. You can check it out today.

When you’re ready to level up, it’s possible to learn to make a bigger impact.