“Take your time”

It means two very different things.

When a person or a marketer takes your time, they’re stealing. Something irretrievable is gone. If your time is taken for selfish reasons, if it’s wasted, there’s no good way to get it back.

On the other hand, when you have enough confidence to take your own time, to take your time to be present, to do the work, to engage with what’s in front of you right now, it’s a gift.

This is precisely what time is for.

We’re not in a race to check off as many boxes as we possibly can before we are out of time. Instead, we have the chance to use the time to create moments that matter. Because they connect us, because they open doors, because the moments, added up, create a life.