“We’ll fix it in post”


The most expensive way to adjust a movie is at the end, in the editing room.

The most expensive way to please a customer is after they call customer service with a complaint.

The most expensive way to make a beautiful piece of furniture is with sandpaper…

Better motto: “Let’s try to skip post.” And then, after acting like you could, don’t.

Important clarification: It turns out, of course, that if you can easily fix something in ‘post’, then you should do exactly that. Too often, we get confused about when and where the best place to improve the work is. One mark of the professional is that they understand that a reshoot might cost way more than an edit…