Not for Diana

Demetri Martin tells the story of seeing a necklace for sale. It says, “Diana” on it.

“Wait,” he says to the owner of the jewelry store, “you’d probably sell more if it said ‘Not Diana’ on it.” After all, just about everyone isn’t named Diana.

The absurdity of this story is precisely why focusing on the smallest viable audience makes so much more sense than trying to make average stuff for average people.