Messing with Strathern’s Law

“When a measure becomes a target, it ceases to be a good measure.”

Marilyn Strathern expanded on Charles Goodhart’s comment about monetary policy and turned it into a useful law of the universe.

As soon as we try to manipulate behaviors to alter a measure, it’s no longer useful.

That’s why you can’t believe social media metrics. Because they don’t measure anything except whether someone is good at making them go up.