Time doesn’t scale

That’s why it’s worth so much.

Sure, you can outsource. You can look for shortcuts. You can hire folks. You can use mailmerge. You can even send it to voice mail.

But all of these time shortcuts fail to express the thing we want the most.

Your time, my time, their time–we all get the same number of minutes per day.

If you spend them on someone, they can tell.