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Sunk costs at work

For skilled information workers, job mobility has never been easier or more profitable.

And yet, countless people stay where they are, without ever considering why.

For example, there are hundreds of senior leaders and contributors at Twitter who haven’t quit their jobs in the last week. Even though they have a financial cushion, a technical reputation and are facing the prospect of working for a new boss who has little respect for what they’ve worked on for years.

Sunk costs are powerful.

Some people stay where they are because they value unearned options in ways that undervalue their upside potential at a different gig.

Some people stay where they are because they’ve worked hard to get where they are and don’t want to risk it.

And some people stay because thinking about alternative options feels risky, and feelings of risk are tempting to avoid.

But with work-from-home, transferable networks and valuable tech skills, there are now millions of people who might benefit from thinking hard about what they hope to contribute in the future.

You don’t get tomorrow over again. The chance to build something you’re proud of with a team you are eager to work with is a privilege, and ignoring it would be a shame.

Quitting is underrated.

Read to your kids/read to your parents

Launching today, a free ebook: Generation Carbon: A Carbon Almanac for Kids.

A worldwide team of volunteers wrote, designed and illustrated this free PDF. The hope is that you’ll grab a copy and share it with ten people. That you’ll read it to your parents or to your kids.

There are all sorts of bonuses and certificates, podcasts and experiments using chocolate.

I’m gobsmacked by how powerful and beautiful their work is. I hope you’ll share it.

PS our free daily email newsletter goes live tomorrow.