Cheating at golf
Someone who cheats at a friendly game of golf when nothing much is at stake–how can you possibly trust them with something important?
And yet, organizations and individuals “cheat at golf” all the time.
They put clever clauses in the fine print.
Spam a media list.
Conceal the long-term impact of short-term decisions.
Steal your data and use it behind your back…
If they’re willing to do that, what else are they doing?
The benefit of the doubt is priceless. And yet people waste it, every day.