Promo creep

Hustle harder.

Run more ads.

Spam people.


Make the logo bigger.

Post again.

Post again.

Add more blurbs.

Push the press release to irrelevant people.

Do one more ad.

Use AI to create faux intimacy.

Get the word out.

Burn trust.

Get more attention.

In the last forty years, the amount of promotion has gone up exponentially. At the same time, the success of promoted content, products and services hasn’t increased at all.

That’s because the secret isn’t to focus on your promo.

The secret is to create something that those you serve want to tell others about.

When other people do your promo, it’s not promo. It’s passion and sharing and generosity in community.

Better is better than louder.