Lots of organizations (and individuals) have plans and processes for getting the word out. In fact, we spend trillions of dollars doing so.
Do you have a plan for getting the word in?
Is it simply random chance that some ideas get to you and your team, that cultural and technical awareness just happens? How do the people who know share their knowledge with the people who don’t?
If knowing what’s happening is important, it probably pays to focus on how (and when) we discover the new stuff.