Unpaid labor
It’s possible you use social media to grow your business. Or to enhance your career. Or maybe it’s to find delight and joy.
When you add up all the tikking, tokking, tweeting and clicking, what’s the return on that investment? Is your vacation more fun when you spend it taking photos for your Instagram followers? Are you feeding Linkedin or is it feeding you?
Labor is work that we get paid for. It’s work we wouldn’t do for free. And for most people on social media, it’s unpaid labor on behalf of the platforms.
If it’s paying off for you, keep going!
If it’s not, it might be worth reconsidering.
The simple test: when you do it more, do things get better?
