Welcome back.

Have you thought about subscribing? It's free.
seths.blog/subscribe

secretz

Here’s our article in the Wall Street Journal (click to read).

And here’s a recent interview with News12

The New York Times (2011)Looking For Plan B? Make It Gluten-Free
The New York Times (2014)Pigs in Blankets, Artful Pie Pans, Gluten-Free Cakes and More
The New York Times (2015)Challah and Brisket, Rethought for Rosh Hashana
LoHud.com (2015)Gluten-Free Matzo Balls: A Passover Staple Rethought
Westchester/914INC. (2015)Women in Business Award Winners 
Huffington Post (2016)Why This Woman Quit Her High-Powered Job As A Lawyer To Open A Bakery
Hadassah Magazine (2016)Chocolate Hazelnut Torte for Passover
The Good Life Project (2016)After 22 Years, She Left the Law to Open a Bakery
The Forward (2016)By the Way, a Gluten-Free Kosher Bakery
Fortune (2016)Five Ways to Profit from the Exciting Future of Food
Forbes.com (2019)She Sold Audible to Amazon, Then Built NYC’s Top Gluten-Free Bakery Chain and Won Over Whole Foods
A Bit of Optimism podcast (2020) Entrepreneurship with Helene and Seth Godin
Thrive Global (2021)At By The Way Bakery: Helene Godin Traded Briefs for Sweets
The Story Box podcast (2021)Helene Godin: Lawyer to Business Owner
Behind Her Empire podcast (2022)Behind Her Empire: Quitting Your Corporate Job & Building Your Empire with Helene Godin
Eater NYC (2023)The Best Jewish Bakeries in NYC
Jewish Telegraphic Agency (2023)An Amended Jewish Passover Policy Taps Into the Booming Gluten-Free Market
People (2023)Beanie Fedstein’s Wedding Cake Was Absolute Heaven (2023)
Eater NYC (2023)The Best Jewish Bakeries in NYC
Westchester Magazine (2025)Hanukkah Desserts to Celebrate the Holiday in Westchester
The Bottom Line (2025)How By the Way Bakery Grew With Online Ordering