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The Practice. It’s time to trust your self

A new book by Seth Godin

Creativity matters more than ever, and each of us is being called on to be a Creative. A professional, able to conjure original thought on command.

We tweet, we run meetings, we write. We invent and share ideas. Mostly, we’re in a race to find our voice, change the culture and make an impact that we can be proud of.

Along the way, we’ve also been brainwashed into believing that creativity is a gift, something mysterious that the muse hands to a few select people. We’re not to look at it too closely or it might disappear.


Creative is a choice.


The magic is that there is no magic.

Creativity is a skill, not a talent. It can be learned. If we trust our selves, we can do more than we ever imagined.

The book covers intentional action (a better way to discuss ‘design thinking’), writer’s block (there’s no such thing) and criticism (most of it comes from fear and should be regarded with kindness). It helps people understand genre (not at all like ‘generic’) and the trap of becoming a hack (we must not sacrifice our standards simply to be heard).


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