A very, very funny full page ad in today’s New York Times sent me to Bagotronics. Containing a dead-on parody of an infomercial, the site hawks a “business time machine.”
What’s so compelling about what they’ve done (it’s an Ogilvy client, but the real name of the client won’t be revealed until Thursday) is that they’ve transformed the stuffy, boring, turn-the-page business ad into an interactive, virusworthy hoot.
Will it sell more high-priced technology? Not sure. What I do know is that attention among this audience is precious, and they’ve acquired some. (missing, though, is an easy way to invite your friends to see the site…)