A friend told me about BzzAgent, a company that’ s putting a lot of Ideavirus thinking to work. They are trying to build a sustainable, leveraged way of igniting buzz networks. The goal is to help organizations launch great products (Purple Cows) by bringing them directly to the sneezers who can spread the word.
I just hired them to bzz the Purple Cow. Dave, who runs the place, tells me that they’re always looking for qualified agents (and qualified clients, natch).
I’ll update you as it goes, but in keeping with my plan to talk about the marketing before we do it, there you go.