Cool News, my new favorite newsletter, writes today:
WHAT NIKE KNOWS. How the product looks, how expensive it is and where it is sold mean more than celebrity endorsements or mass-market distribution as far as Nike is concerned, reports Maureen Tkacik in The Wall Street Journal. Those relatively recent insights have helped Nike introduce “some of its best selling shoes in years” in recent months. It’s also an outlook far different from Nike’s early days, circa 1975, when Nike craved the mass-market but buyers for the Foot Locker chain resisted Nike’s line, dismissing it as “unbranded” footwear.
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