In my new eBook 99 Cows, I talk about Pallotta TeamWorks. Though their site is still active, it turns out the company is not. Charity events organizer closes doors . Sorry about any confusion! Also, please note that in Purple Cow I talk about a hit song in Europe about Ketchup. Well, it’s not ABOUT Ketchup, it’s by a group called Ketchup, which named themselves after the father of one of the singers, nicknamed, of course, Tomato. The song, like most pop songs, is apparently about not much.