This is probably my last post in a while about Purple Cow (the book), since it’s no longer new–it’s a day old. But I wanted to say thank you to all the terrific people who have been sending in the great email and (yay) buying the book. #52 and climbing!

The takeaway for marketers here is simple: Purple Cow didn’t hit #52 in 24 hours because of what’s in the book (though it won’t work if the product is lousy). It succeeded because I’ve been building an asset for several years. People who get anticipated, personal and relevant notes from me a few times a year. They (you) wanted to hear about my new book, and took action when they did.