Is it still irony

if you have to explain that you’re being ironic?

Turns out that a few stuffy people aren’t getting the joke about the packaging and stuff in Seth Godin :: Free Prize Inside

No, I’m not proposing that everything look like a cereal box with a little man and with bright colors. In fact, I’m doing exactly the opposite.

It was actually painful to explain this, but hey, the customer comes first.