So, when did you last visit Hotbot? is a little-known search engine. Yet, according to Alexa, it is visited far more times each day than all the blogger blogs and all the typepad blogs PUT TOGETHER.

The wake up call from a little Alexa poking around was that the media whining is true–not a lot of people are reading blogs. I do and you do and our friends do, so we’ve persuaded ourselves that everybody does, but they don’t.

I wonder when this tips?

Everything I know about ideaviruses tells me it will. It’s going to be fun to watch, though. I bet the tipping point comes from a very unexpected place.