You know about the Livestrong, the fashionista ideavirus that donates 100% of proceeds to fighting cancer. It’s a great cause, well orchestrated by Nike and Lance Armstrong. So well organized, in fact, that there’s a waiting list.

Well, some marketer (I use the term with trepidation and loathing) has decided to fill the gap by launching the “Friendship” bracelet (see photo below).

How does he sleep at night?

How do the stores that sell this?

Sir, have you no decency?

It makes me ashamed to be in a similar line of work.