A new terminology

4g_webstrategy2New to me, anyway. David Coe at: PDG Graphics sent over this chart. I was immediately grabbed by the terms "above the web" and "below the web". It’s a little bit of a riff on the movie business (certain expenses are "above the line" and thus out of the hands of the producer), and it feels right.

Imagine dividing up your world this way. Worth a thought.