All Marketers...
To serve you better?
No promotion lasts forever. Got that. But when you end a promotion and start a new one, why lie about it? The reason that the unredeemed points become worthless is not because they’re taking up valuable room and need to be moved out the way for an even better program. Consumers are too smart for this. They usually ignore it, or, if they do notice it, they just get more cynical.