All Marketers...

Block that Umlaut!

Many marketers and millions of consumers are aware that there ain’t no Haagen, there ain’t no Dazs and the popular brand of ice cream is nothing but a lie.

Does it matter?

Two made up words, a product that has nothing whatever to do with Scandinavia and gleaming stainless steel factories pumping the stuff out by the ton–it doesn’t change the fact that we’re more likely to pay extra for a Haagen Dazs than we would for the identical product from Hood or Sealtest.

And knowing doesn’t really seem to matter. Knowing that there’s no truthful difference appears to be irrelevant. I think that’s because there’s a non-rational, even emotional part of our brain that yearns for the story.