All Marketers...

But Whose Lifetime?

Phil Yanov sends us this great fine print lie.

Link: The Gripe Line Weblog by Ed Foster.

    Transfer Fee: If you wish to transfer your Subscription to a different Sirius Receiver during the term of a prepaid subscription or committed subscription period, we may charge you a transfer fee of up to $75.00. You may not transfer a lifetime Subscription to a different Sirius Receiver.

The bottom line: Sirus sells you a $500 “lifetime subscription” that applies not to your life or even Sirius’ life, but to the life of the radio itself. If you want to buy a new radio, tough.

Let’s think about this lie for a second. Why on earth would you want to alienate the most loyal, highest spending customers on your list?