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Milton Glaser is a Liar

Milton Glaser is a world-famous designer. Here is a list (some are lies he and his clients participate in) (from an old speech):


  1. Designing a package to look bigger on the shelf.


  2. Doing an ad for a slow, boring film to make it seem like a light-hearted comedy.


  3. Designing a crest for a new vineyard to suggest that it has been in business for a long time.


  4. Designing a jacket for a book whose sexual content that you find personally repellent.


  5. Designing a medal using steel from the World Trade Center to be sold as a profit-making souvenir of September 11th.


  6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring.


  7. Designing a package for children whose contents you know are low in nutrition value and high in sugar content.


  8. Designing a line of t-shirts for a manufacture that employs child labour.


  9. Designing a promotion for a diet product that you know doesn’t work.


  10. Designing an ad for a political candidate whose policies you believe would be harmful to the general public.


  11. Designing a brochure for an SUV that turned over frequently in emergency conditions known to have killed 150 people.


  12. Designing an ad for a product whose frequent use could result in the user’s death.
Thanks to Billy Sobczyk for the pointer.

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