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Visa Trickery (one of many)

Perhaps because there’s so much money at stake, but credit card companies do far more than their share of lying.

Eric Myers points out this nefarious fraud. The catch? Even though it seems embossed, there is no credit card inside. It’s designed to trick you into opening a solicitation for a new card, even though there’s no card inside.

Of course, even though envelopes with cards get opened more, I wonder what the rate of success is with consumers who say, “Oh, they tricked me! There was no card. i guess I should sign up for whatever they’re selling… they seem trustworthy.”

ICE – Improving Customer Experience