Changing minds is different from surprising people

I had an interesting back and forth with Johnnie Moore here: Johnnie Moore’s Weblog: Nagging doubt about the story thing.

My point is that you can’t easily change people’s minds, even with a powerful story. But you can (you MUST) surprise them if you want to be remarkable. You get in because you match their worldview. You spread because you’re surprising or magical or special.