Old media collides with the new (an ongoing series)
Wired magazine is owned by Conde Nast, the magazine giant.
Wired has a priceless double opt in permission email list. It’s a great list of forward thinking people who actually WANT to hear from Wired.
1. you’ve trained people not to open your mail
2. you’ve used up priceless attention
3. you wasted an asset instead of building one.
Thanks, Andy, for the heads up.