Do you remember the logo for Bill Gross’s GoTo.com? Of course not. How about the banners or the slogan or the advertising?
In this excerpt from John Battelle’s new book, there’s a great riff on the insights of Bill Gross (who does it often enough that it’s clearly not luck). Link: John Battelle’s Searchblog: First Excerpt.
My takeaway is that, especially online, if your product architecture and your story make sense, you ought to do just fine.