I’m really pleased at the great reception KnockKnock received. The first lesson is that free ebooks spread FORTY times faster than ebooks that cost money.
That should give you pause if your goal is to spread your ideas. It seems to me that it’s really difficult to imagine that the $9 or $12 you can charge for an ebook is more effective than reaching forty times as many as people for free. The TV model, in other words, (free content for the masses) appears to be defeating the bookstore model.

On the other hand, it raises the ante for my next ebook, which launches tomorrow, Tuesday, at about 4 pm. I hope you enjoy it.