The windy city

Chicago, it turns out, isn’t so windy. They call it that because when they were bidding for the World’s Fair in the 1800s, Chicagoans were bragging so much, they were "windy."

Which has nothing to do with this: – Whole Foods goes with the wind but something about stories with windmills in them leads to odd word selections.

Shea Gunther points out that buying wind power is a great marketing story. And he’s right.

As the price of energy (and the side effects its creation cause) increase, the how and where of product origins are going to matter more and more.