Apple is now starting to sell 16 tv shows for one low low price. You get the fresh one, and the rest are delivered as they become available.
A long time ago, I called this the milkman’s return. Home delivery of milk was a great idea because it spread the cost of making a sale over many, many items.
It’s too easy to focus on the one-shot. Instead, someone in the serial business understands that once you’ve got subscribers, you can spend all your time finding products for your customers instead of searching for customers for your products.