The painless dentist

A friend complains, "I’m going to switch dentists."

Always inquisitive (on your behalf) and eager to share his tale of woe, I asked why.

Well, it turns out that the dentist was running five minutes early, only kept him in the chair for twenty minutes and had him out and on the road ahead of schedule.

Steve, it seems, doesn’t think he’s done his dental duty. He doesn’t think his teeth are as clean as they were at the old dentist. It wasn’t enough work.

Dentists are working like crazy to remarket themselves. They don’t use words like ‘drill’ or ‘pain’. They put tvs in the waiting room. They try to be on time and less painful.

Worldview matters. Steve’s worldview is that a visit to the dentist should have all that dental overhead stuff in order to count.