One smart kid

A precocious 11 year old down the street was talking fashion and marketing with me today.

First quote, "Why does anyone worry about what fashion their pajamas are? I mean, it’s not like anyone else sees them?"

Second, "Everyone is buying one of those new minivans, because they come with a DVD player. It’s not a car, it’s a moving home home theatre."

Couldn’t have said it better. Real insight about the human condition and what makes marketing work.