Hugh gets us thinking again, as usual.
I want to extend this from "advertising" to:
- Customer service
- Angry customers
- Government agencies
- Senior management
In fact, just about any situation where the speaker is either uncomfortable and/or hiding behind a bureaucracy or anonymity.
The next time you get all formal or obfuscatory or snarky, ask a simple question, "If I knew this person and we were eating together in a restaurant, would I speak to them the same way?"
If the answer is no, why not?