Fill in the blank

Hugh gets us thinking again, as usual.

I want to extend this from "advertising" to:

  • Customer service
  • Copywriters
  • Telemarketers
  • Angry customers
  • Government agencies
  • Senior management
  • Critics
  • Bloggers

In fact, just about any situation where the speaker is either uncomfortable and/or hiding behind a bureaucracy or anonymity.

The next time you get all formal or obfuscatory or snarky, ask a simple question, "If I knew this person and we were eating together in a restaurant, would I speak to them the same way?"

If the answer is no, why not?