Just ten minutes
Gene David writes a note about a simple idea: how being in sync with your market can change everything. He writes:
I am in Santa Elena, CR. Off the map. No paved roads by choice. Few locals and lots of ecotourism (read tourist town which is really hard to get to). If you like frogs, bugs, toucans, and zip lines through the rain forest, it is a great place.
There is one bus to the coast at 6am each day. Mostly filled with tourists heading to surf or see the leather back turtles (I will be on it tomorrow). Right across the street from the bus stop is a panaria (bread and roll shop), which opens at 6am. Everyday 20 to 50 people who just scrabbled out of bed to make the bus on time. Opening 10 minutes earlier would mean sales. Just 10 minutes ealier. I know I would buy. I will buy tonight before heading to bed, but many more turistas will not have planned ahead.