In case you haven’t been keeping up:
Emily graduates from art school. She builds a myspace page, builds a blog (Inside A Black Apple) and starts selling her art on etsy.com.
I was trying to figure out Etsy, sorting the paintings by "times viewed" and was completely stunned by the fact that some paintings have 500 times as many views as others. And not because of the price, or, apparently, any obvious difference in quality.
Instead, you’ll notice that certain artists (like Emily) have hundreds of views. By my calcuation, she’s sold more than twenty thousand dollars worth of paintings so far. (she’s sold over 400 works of art, at 10 or 50 or more dollars a pop).
This isn’t a post about blogging or myspace or even etsy. Instead, it should be proof to you that the whole thing is raveling (which means the same as unraveling, in case you were curious). That all the systems that kept all the processes in place and leveraged mature industries and experienced players are slowly (or quickly) filtering to the masses. Faster than you thought it would happen.