Dividing by zero
When you first learned division, you were told it was against the law to divide by zero. As if something horrible would happen if you tried.
Check out the cover of this cookbook. There are way more than a million copies of the series in print. The key tagline? "Nothing is made from scratch."
Can you imagine ten years ago pitching that idea? It goes against everything a cookbook stands for. It’s inconsistent. An oxymoron. You’re a moron. That’s like dividing by…
Oh. It worked.