So, Virgin Records put out a greatest hits record from a band called Cracker. A band they kicked off the label. The group saw it coming and recorded their own greatest hits album (same songs) and released it the same day.

The indie edition is ranked 22,000. That’s approximately 30 times the sell rate of the Virgin edition at 66,000. Read the reviews: Amazon.com: Greatest Hits Redux: Music: Cracker.

It’s hard to be big if you think big. It’s easy to beat the big-thinking competition if you focus on your loudest, proudest fans.