Clarifications
Three things to add to recent posts:
1. In Small Is the New Big, I’m not saying that only small companies will thrive moving forward. Instead, I’m saying that any organization that acts small has an advantage over those that insist on acting big, regardless of size.
2. In response to my post on baby bottles, several readers pointed out that the writer has an Amazon affiliate account. So what? She’s not recommending Amazon, she’s recommending a product sold on Amazon… out of the millions to choose from. Amazon’s affiliate deal is brilliant precisely because it enables you to make strong recommendations without feeling like the commission has anything at all to do with it.
3. And finally, just because I note something on my blog (like a marketing program that might be a little scammy for example), it doesn’t mean I’m recommending it. Just noting it! Your mileage will certainly vary.