Oldest remaining… a copywriting tip

People hate weasel words. We can smell em from a mile away. So don’t use them.

Construct your claims so that they are true without them.
Delete extra words that don’t make your claim more true.

"Oldest remaining building…
" is just another way to say, "Oldest building". A building that no longer remains isn’t a building any longer, right?

"Only Brand X gives you Termintops®." Well, of course that’s true, because Termintops is a registered trademark and you’d sue anyone else who used the word!

Be vivid. Tell a story. Don’t be bland.

But [most of the time] avoid using [carefully selected] weasel words that [sort of] dull your story.