So, Bob Dylan’s new show on Broadway is getting panned by the critics. Probably because it’s terrible.

Terrible because it illuminates Dylan’s best work. And light is not always a good thing, especially if you’re a storyteller.

A ghost story in a dark cabin in the woods is very different from a ghost story on stage at the United Nations, under the harsh glare of fluorescent lights.

Sometimes, marketers try to tell people everything. Everything implies rational decisions by computers. Human beings don’t want to know everything–that’s why sausage factories don’t give tours. I don’t think you can expect to hide your unsavory secrets, but I also know that the shadows are just as important as the light.