Until it becomes routine

I got a lot of mail about my post about followup.

Isn’t it just a survey?
This is hardly permission marketing!
I feel used.

Of course you do. Because the people calling you are doing it because they have to. Because it’s their job. A calculated effort to get more business out of you.

That’s the opposite of what I meant.

I meant a call from someone who actually cared, who had the power to change things, to offer more. A call about you, not them.

If you can’t do that, then I agree, don’t bother.