Hard Work

Inspired by this post, three years ago:

OneOr and the other
Getting an MBAKeeping your promises
Being board certifiedLooking patients in the eye
PoliciesJudgment
Buying an expensive front loaderGiving renovation clients an honest estimate
Having a fancy buildingHiring a nice receptionist
Putting a new logo on the planesCleaning the peanut butter off the seat tray
Spending $100 million on special effectsLeaving the ads off the non-skippable coming attractions on the DVD
Having a new POS computerWaiving the late fee because of a snowstorm
Offering the lowest rate for a cell phoneNot tricking customers with a bait and switch
Hiring expensive executivesFiring the ones that don’t grow and change
Moving the call center overseasAnswering the phone after one ring
Using a state-of-the-art chipsetDesigning the device so it is easy to use
Hiring a brilliant tax lawyerDoing your books in a way that’s transparent to employees and investors
Making a lot of moneyDonating a lot of money (quietly)
Putting on a conferenceTaking a risk and making the conference interesting
Making the world’s best chocolateCharging way more than the competition
Having a custom WordPress blog with bells and whistlesWriting stuff people want to read
Having contrary opinionsExpressing them with kindness, respect and attribution
Making it to the top of the heapListening to the people on their way up
Sucking up to the bossRespecting the doorman
Designing a six page spreadsheet for strategic analysisHaving the guts to cancel the product or shut the division
Having a great ideaSticking your neck out