The other day, I heard a parent wistfully point out that kids never act just the way they say they will in all those parenting books. "What to Expect?" Not really. Sort of like snowflakes, they’re all different.

Organizations are like that, but worse.

Or better.

There’s never been a marketing problem that turned out just the way the book said it will. That’s what makes it interesting. Sure, there’s a science. There are best practices that, more often than not, pay off. Sort of like not giving a toddler vodka… it’s just a good idea. But the art of management is in understanding that all problems are different, and that your intuition and insight are the key.

Would you have it any other way?