Is hiding a growth strategy?

Wendy’s is using a legal loophole to avoid posting the calorie content of its food on the menus in their New York stores. Perhaps they’re hoping that people won’t realize that eating every meal there is going to make them fat.

Porsche ran a huge ad in today’s New York Times for the Cayenne. It contains every imaginable stat, including the size of the brake rotors. Oh, they left one stat out: mileage. Perhaps they’re hoping that people wealthy enough to buy a $60,000 SUV won’t notice how much gas they’re using…

The thing is: if you’re going to work this hard to hide information that’s likely to be quite important to some users, it’s going to be very hard to grow. One way or the other, the market finds out.