The Dip
Two (and a half) more Dip reviews
Here’s a brief interview with TheStreet.com. Small businesses are beginning to see the value of extraordinary specialization and significant overdelivery. Witness headblade.com.
And also, a harsh review in Ad Age. As Ray points out, the reviewers there didn’t get the book at all. That’s okay, it’s the risk I take with a book like this. Matt was disappointed that I didn’t outline the ‘answers.’ I think that’s awfully hard to do at a distance. But he underestimates how important it is to know what the questions are.