The Dip
The Dip Manifesto
Just published today, you can get the PDF right here.
It’s free and it’s sharable. I hope you enjoy it.
Aside: the changethis.com website was started by a few interns and me several summers ago. And we got caught in a Dip. Not because the site isn’t great (I think it stands up to this day) or that it isn’t a great idea (we broke books like Blink and Freakonomics and Guy Kawasaki’s Art of the Start) but because we didn’t push hard enough after we’d done all the ‘hard’ work. The folks at CEO READ are doing a great job of stewardship and the site continues to grow, but that Dip–becoming the most popular way to distribute short manifestos–still looms.