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Bestseller lists are everywhere, mostly because they work.

They work because deep down, many people want to do what other people are doing. Things are popular because they’re popular. Hits sound better.

It’s a Catch-22 of course (you can’t be a hit until you’re a hit). If you’re in an industry with no bestseller list, do your best to create one.

The Dip just hit #1 on the CEO READ daily bestseller list, by the way